Local SEO is the practice of optimizing the website for your local area. If you have a local business, like a shop, restaurant, or agency etc. , and  you want your web pages to rank for certain search queries performed by a local audience. By optimizing the website of your local business is making sure people can find you online and offline.

Local SEO optimize local searches, by focusing on letting Google know — through all kinds of signals that your business is located in a certain area and wants to be found by customers in that area. Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city.

Everything in digital marketing moves at lightning speed and change is the only constant you can count on. Effective digital marketers don’t work in isolation. You need to be able to assess and keep your competition in check. An effective and meaningful campaign boils down to the smallest detail.